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Playa Vista's #1 swim program!

Proudly Serving the Community Since 2007


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So Fly Kids swim instructors teach kids to swim, period. We believe that teaching a child to swim, to be comfortable in the water, and to become water-safe, is of the utmost importance. Our instructors specialize in teaching children who are fearful of the water and getting your child to swim, and take breaths independently, in a short amount of time.

Our Team has vast experience and exceptional skill when it comes to communicating with children.

They are all extremely successful with using their learned tools to connect with their students, enabling them to release their fear, so they can enjoy the water, while honing in on proper form and technique.

Core Video

Our CORE/Immersion 5-Day Intensive Course

SFK Swim
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A 5-day Intensive course that implements SFK’s proven, straight forward, but gentle approach, individualized to each child, that will get your child successfully swimming in the quickest amount of time.

5, 40 min classes (M-F), 5 child max, 2 instructors, $375


*For children 2 years and up, that don't yet know how to swim, we highly recommend our 5-day CORE/Intensive course. We then recommend maintaining your child's swim skills, & keeping them water safe, with weekly private/semi-private lessons.

PRIVATE (Ages 18 months and up):

With one instructor and one student, the learning process will be accelerated. Your child will receive personalized attention at an optimal level with no distractions.
$250 a month, 30 minutes

SEMI-PRIVATE (Ages 2 and up):

Offers students the opportunity to learn with another student, while still receiving personal attention. Semi-privates are recommended for most swimmers ages 2 and up. We are able to teach the semi with friends or siblings of different swim levels/abilities.

*Please sign up with a partner, SFK does not set up the pairing.
$165 per month, per child, 30 minutes

PARENT & ME/GROUP (3 to 36 months):

Ages 3 – 18 months: A fun, bonding, water acclimation class that helps your child develop pre-swimming skills and an introduction to survival skills.
Ages 18 – 36 months: The class becomes focused on getting your child to swim independently, develop water safety skills, and develop a life long love of swimming.
$115 a month per child, 30 minutes

2024 Swim Season

First day of 2024 Season!



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*There will be a $25 annual registration fee per child ($50 max per family) 

SFK holds lessons at The CenterPointe Club in Playa Vista for residents only. We can also come to your home or community pool by emailing us HERE. 

For all swim questions and concerns,

please email Kerri at


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5 tips for when your child cries during lessons

Let’s face it, kids cry. Sometimes they have a good reason for doing so, and sometimes we aren’t sure what is bringing them to tears. It’s hard to watch your little one cry during swim lessons, but we know it will be temporary and that with a few tips, they’ll be smiling in the pool in no time.


Prepare your child for their swimming lesson

Reassure your little one that their teacher will be with them in the water and is there to keep them safe.


Stick with it

Don’t pull your swimmer out of the water mid-lesson or quit coming to lessons altogether if they cry. Remember that swim lessons are a life-saving skill and just as important as wearing a seatbelt. If your swimmer cries throughout the duration of the lesson, trust that their instructor has it handled.


Remain calm and distract yourself

If you feel uneasy or anxious watching your little one cry, then your swimmer may pick up on that. Try to remain calm. Read a book, or smile from the sidelines to your little swimmer. You can also observe the lesson from the far side of the pool gate so your swimmer won’t be as tempted to look for you. Remind yourself that soon they will be more comfortable with their instructor and in the water and won’t have those tears.


Do not feel bad for the instructor

Sometimes we hear parents saying that they are okay with their little one crying, but they feel bad for the instructor. Don’t worry about the instructor. All of our instructors are trained and willing to establish a positive connection with your little one and will work to help your child push past their challenges.


Practice at home

Practice doing things like pouring water over their eyes, back floats and blowing bubbles at home in the bathtub with your swimmer. If they do these well, ask them if they’d like to show their swim instructor how well they can do them at their next lesson. This will give them something to look forward to on swim lesson day.


We know it’s hard to watch your little one cry during lessons. We want you to know that you are not alone. It happens often and is common for young swimmers to take some time to get acquainted with a new person in the water.


With our trained instructors, and a little bit of perseverance on your end, we are confident that your child will eventually get past their fears or anxiety, and will enjoy swim lessons. We love seeing fearful swimmers gain confidence in the water!

the centerpointe club, playa vista
  • Online Registration is for RESIDENTS OF PLAYA VISTA ONLY.

  • Residents will need to follow all county guidelines as posted by PVPAL.

  • For “semi-private OR private lesson”, please indicate your preference in the registration note and fees will be adjusted accordingly​.

  • ​​When registered for a semi-private, please do so ONLY if you already have a partner for the class. We do not set up the pairing.

  • Make-up spots are first come first served and can be used ONLY if you’ve missed a class and given proper cancellation notice.

  • Due to the method and structure of our 5 consecutive days CORE sessions, please register only if you are able to commit to all 5 days. We are unable to offer make-ups for CORE. 

  • All Swim Policies can be found HERE.

For all swim questions and concerns,

please email Kerri at


swim make-up
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